My love for perfume started in 2007 when I fell in love with a fragrance called Realities. By 2012, I began building a small collection with favorites like Ed Hardy’s Hearts & Daggers and Lucky Brand’s Lucky You. But in 2021, something changed. My curiosity evolved into a passion, and my collection grew wildly—now to more than 500 fragrances.

What excites me about perfume is everything. The science. The way scent makes you feel. The way layering fragrances can create an entirely new signature that blends with your chemistry. I love the moment when someone’s whole demeanor shifts because of how good you smell. I believe no fragrance is truly bad. It’s all about perspective. Scents are subjective. Every fragrance tells its own story, and every nose hears that story differently.

A little bit about me personally… My name is Shaydell, but everyone calls me Shay. I’m 37, born and raised in Columbus, Ohio. I’m full of life, and I love with everything in me. By calling, I’m a Registered Nurse—a nurturer by heart. I aspire to own multiple businesses under one umbrella of love. To know me is to love me, and if you know me, you already know you’ll smell my perfume miles away.